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Youtube shorts were first introduced in india and blew up globally since its beta launch in 2021. Any video that is less than a minute can be considered for shorts per youtube guideline (you just need to add #shorts in the description and ensure the video is the right size format). Shorts can bring numerous benefits due to bigger potential audience, but does not pay as much as regular youtube videos. However, since there are bigger audience, it will help generate valuable traffic to your channel. Youtube shorts allow people to view and consume more contents in less time which allows for bigger visibility.

As a content creator, you may be wondering, how can I increase my visibility in this new domain and stand out compared to my competitors. How can I leverage youtube shorts to create traffic to my main channel to make some real revenue? There are multiple factors that play into shorts, but keywords make up a large part of youtube SEO, which includes the video title, description, tags, and captions. Of course there are thumbnails, end screens, and cards as well, but those play minor role in youtube shorts.

First thing you want to do is to conduct keyword search, so that you have the right title, descriptions, and tags. Keyword research tools can help generate list of long tail keywords that are trending. Long tail keywords will be the most ideal since they contain three or more words in them and appeal more to youtube shorts algorithm. For tags, avoid keyword stuffing and only integrate handful of important keywords to avoid falling in ranks. Remember, relevancy adds value and raises your content score.

Youtube shorts are all about relevancy and timing, so ensure you are always looking up the most trending topics that are relevant to your channel category. It’s always good to have list of your competitors, so you can research the type of content they are building and what tends to attract views for you to analyze.