Even in 2023, Facebook will still remain as one of the top social media sites and is still one of the best tool for marketing. As of now, there are 2.95 billion active global monthly users with U.S. having 243 million. 93% of marketers still use Facebook for advertising due to their flexible platform, countless audience, and quality of their audience. Average people on Facebook spend about 50 minutes on the sites, giving the best potential for your ads to be seen.
Facebook offers one of the best platforms for marketing with their various tools like creating ads, boosting posts, creating pages, and more. Not to mention you can use text, images, and videos, which gives you big flexibility. If you want to increase traffic to your site, you can focus on daily ad campaign that you only need to pay when people click on your ad. If you want to focus on brand awareness, you can create a page and share posts on there and promote that page or posts with “boost”. The reach of Facebook is honestly unmatched and gives the most effective reach compared to any other marketing services out there. Additionally, Facebook offers critical analytics that will help shape your strategies accordingly.
You can develop different types of ads, collect data, and see how effective it is and readjust as needed. The con here is that privacy and tracking restriction has gotten worse over the years, and Facebook doesn’t hold as much data as it did before. This may result in less accurate data, resulting in lower rate of target audience reach. However, there are other ways to collect data by using other tools like wicked reports or triple whale to make up for some of the missing data.
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