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Prodvigate is one of the most popular service that promotes your youtube video using google.  You log on, add your video, add how much you want to spend, and viola, an organic traffic that is generated by google is delivered.  It basically does your job for you, making it more efficient and giving you more time to focus on what you are good at, like content making.  Prodvigate uses their machine learning algorithm to optimize your campaigns and states that they will get you a better result than if you were to do it yourself.  You can also add extra details manually like gender, age, country, interests, keywords, and more. 

To be honest, most advertisements are highly ineffective for youtube videos.  Retention is critical and using ads usually increase bounce rate, resulting in poor video performance.  Most of the viewers generated by ads are not engaged and creates bad user’s behavior rating.  However, it does generate future viewers which will increase the statistics for your future video if used well. 

If you are new and starting out, it won’t be bad to use to get your ball rolling.  But if you are using this promotion services constantly, your channel might be drowning and won’t do any justice.  Once again, the downside is that it results in low retention, high bounce rate, and low engagement (likes/comments).    The cost isn’t too bad, and you’ll generate around 1k views for about 10 to 20 USD.  I have used it multiple times and it usually results in about 1000 views per 10 USD.  I personally recommend using it to promote your average videos and leave your well-made videos on the front page, so you ruin your well-made video’s statistics.  Usually, if the ad earns you a subscriber, they will find their way to your most-popular video to help generate good statistics.